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Dillon Francis
When Dillon Francis came to Penn State with Zedd, many of the attendees were going just to see Dillon! His fan base was so large at Penn State I knew a fun marketing campaign would hype up fans even more, and spread awareness for Dillon's new mixtape. I created an original photo board, and brought it onto the concourse of the show's arena for fans to take pictures in before the show began. Fans then began to post about the board on social media using "#ThisMixtapeIsFire." Below is a quick recap video of the success of the photo board, as well as a few social posts from fans and the marketing plan.
Dillon Francis Photo Board Recap
Fan Twitter Post
Fan Instagram Post
Dillon Francis Photo Board Marketing Plan
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